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29A - Venture Concept No. 2

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Venture Concept #1: YouEat! Opportunity While brainstorming about this idea, it almost immediately dawned on me that I should target a group of customers that I know from personal experience, young adults. A key component of my business plan is the notion that often times, people are busy and preoccupied with other life events to the point that they will leave little to no time to cook and prepare meals on their own. Based on my own life experience, I know that this demographic has an unmet need for healthier, affordable meal options that require little to no time for preparation and can be cooked very quickly. Individuals in this demographic need meal options that require minimal time, effort, and resources to produce.  The forces in the environment create this opportunity as a result of the fact that young adults in the United States typically work or study very hard while also having to focus their attention on a variety of other areas, including their social life, ro...
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25A - What’s Next?

25A - What’s next?  Existing Market In terms of expanding my existing service, I believe something to look to consider in the future is adding useful features in exchange for higher monthly subscription rates. In the future, some of the higher subscription tiers could include special benefits to help make a user’s life easier, such as including a weekly or biweekly meal prep kit box that would be delivered to the users door. While our initial offering already simplifies our app users’ lives tremendously, this meal prep box would do that even more so, as it would cut out the need for customers to have to decide on their own what to purchase at the grocery store or even go altogether, save for some perishable goods, like milk or meat for instance.  Upon asking my potential customers what they would want to see in the future, the first individual stated that they would would like for us to expand past an app on a smartphone ad actually design and launch the same app for...
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9A – Testing the Hypothesis, Part 2

Who: There are people who are very similar to those my opportunity would appeal to, however, the big difference is that while my idea involves a potential delivery of food to the customer's home, it would not involve pre-made meals. As such, consumers are still expected to cook the meals themselves. This eliminates possibly customers that are reluctant or unable to cook and instead would likely order take-out food. What: While this need is quite similar to the general need to satiate one's appetite or hunger, this is very different as it is not just about feeding yourself - this need is more for those who wish to create their own meals either because they enjoy the process Why: This need is different as the outsiders just need to eat and feed themselves but do not care how, while the people inside the boundary would simply be wanting to improve their cooking skill to partake in the activity rather than simply eating some basic store items. Summary of the interviews: The ...
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