Venture Concept #1: YouEat! Opportunity While brainstorming about this idea, it almost immediately dawned on me that I should target a group of customers that I know from personal experience, young adults. A key component of my business plan is the notion that often times, people are busy and preoccupied with other life events to the point that they will leave little to no time to cook and prepare meals on their own. Based on my own life experience, I know that this demographic has an unmet need for healthier, affordable meal options that require little to no time for preparation and can be cooked very quickly. Individuals in this demographic need meal options that require minimal time, effort, and resources to produce. The forces in the environment create this opportunity as a result of the fact that young adults in the United States typically work or study very hard while also having to focus their attention on a variety of other areas, including their social life, ro...
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