Entrepreneur in Training!

Resources in my venture that I already possess: Access to a reliable computer Useful for a wide range of functionality, assist with app creation, research, and development. Relatively valuable, not rare, very inimitable, and very substitutable.  Access to a smartphone Portable, on-the-go contact and research to help flesh out this app and service.  Relatively valuable, not rare, very inimitable, and very substitutable.  High-speed internet Ability to research and make this idea as successful and as fleshed out as possible.  Somewhat valuable, not rare, very imitable, and very substitutable.  Previous marketing experience  Familiarity with presenting the idea in a way that will appeal and be palatable to my target market. Understanding of which programs to turn to and what sort of communication would be more effective.  Relatively valuable, somewhat uncommon, somewhat imitable, and somewhat substitutable.  Knowledge and pract...

How to Fail at Almost Everything and Still Win Big Scott Adams 1) What was the general theme or argument of the book? Drawing from his own experiences, Adams reflected on his past failures in order to learn and succeed in future opportunities. While initially, failure can be quite disappointing and dismaying to many, in reality, it's a great chance to learn from what went wrong and better prepare for the future.  2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003? This book connected and enhanced this class as it provided deeper insight into the idea of constantly learning and improving based on your life experiences to become the best version of yourself that you can be. If you fail when launching your product or service, learn from what went wrong and correct it going forward to have a much greater chance of success.  3) If you had to design an exercise for this class, based on the book you read, what would that exe...

Based on the feedback I received, I learned that I must be more dynamic in appearance and take some time to draw insight into my target market and my company idea. For this third take, I developed my ideas more and made sure to put in the time to thinking more about what I wanted to say.

First Person 1) Who they are and what their background is. Greg Rothman, CEO of a digital start-up that aims to create an online marketplace to enable students to find off-campus housing options with more convenience and ease.  2) Which 'slot' you are filling with each person (i.e., domain expert, market expert, supplier), and how the person fills the spot. Domain expert, as he is familiar with the idea of a service-based digital platform with premium options. 3) A description of how you found the person and contacted the person. I interned for him previously, I reached out.  4) The nature of the exchange you have with the person -- what favor did they do for you? What is the return expectation? I asked him for advice on the app, likely expects me to be open to possibly helping him out someday.  5) How will including this person in your network enhance your ability to exploit an opportunity? Drawing from his experience will allow me to make better, more info...

1. Who I am: My name is Nick Lorenzo, I am a business student at the University of Florida. I aspire to work in marketing for an international business with sustainable and ethical business practices. My talents include working well in a team environment, communicating effectively, and analyzing information. I have worked in a marketing capacity in the past and I am in currently doing so while interning in London this summer. I see this business serving as a potential secondary income source in my life. 2. I am offering my customers a service that enables them to discover new cooking recipes, discover what they can cook based on what they have on hand, and to some, physically deliver ingredients for recipes based on their taste preferences to their door. This service will reduce the time they spend thinking about what they are going to eat and get them straight into the cooking process much faster. 3. I am offering this app to anyone that struggles with this issue and has th...

  My prototypical customer is a 20-year-old young woman either in college or emerging into the professional world. She's generally quite busy, whether she's studying for her midterms or hanging out with her friends, she's constantly up to something - often leaving her with little time to prepare and cook meals! She has a used Toyota Corolla and often commutes using public transportation when possible. She watches Brooklyn 99 and loves to use social media to keep up on all the latest trends. She's extremely fun-loving and enjoys trying new things! In terms of my overlap with this ideal customer, I too am a 20-year-old college student that is typically short on free time, leading to me dealing with the same issue. I also have a Toyota Corolla but commute on public transport often. I am an avid social media user and I enjoy new experiences. I believe there is quite a bit of overlap because I developed this business idea in direct response to an existing issue ...